The wildly popular Ford F-150 pickup truck with its family of Super Duty siblings is second only to the iPhone when it comes to branded consumer product sales, according to a new economic analysis from the Boston Consulting Group.
While the iPhone generated $55 billion in revenue to $42 billion for the F-Series in 2019, the F-Series generated more revenue than the National Football League, Major League Baseball, National Basketball Association and National Hockey League combined — which was just $40 billion, the analysis showed.
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