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Is BMW overpricing the new 5-series?










$60K for a 530?


















Is BMW pricing the new 5-series out of whack?
 
Base price: $44,995
Destination and handling $695
 
545
 
Base price: $54,300

Here's one configured with popular options for comparision
Source: edmunds.com
 











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2004 BMW 5 Series 530i 4dr Sedan (3.0L 6cyl 6M)








Color:
Black Sapphire Metallic
Zip:
92660
 

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Options Selected

Invoice


MSRP


TMV®

6-Speed Sequential Manual Gearbox (SMG)

$1,425


$1,500


$1,497

Cold Weather Package

$685


$750


$748

Comfort Front Seats

$1,090


$1,200


$1,196

Head-Up Display

$910


$1,000


$997

Navigation System

$1,640


$1,800


$1,794

Park Distance Control (PDC)

$635


$700


$698

Power Rear Sunshade and Manual Rear Side Window Shades

$525


$575


$573

Premium Package

$2,185


$2,400


$2,392

Satellite Radio Preparation

$70


$75


$75

Sport Package

$3,005


$3,300


$3,289

Xenon Adaptive Headlights

$730


$800


$797

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Total Options

$12,900


$14,100


$14,056



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Invoice


MSRP


TMV®

Regional Base Price

$40,475


$44,300


$44,163

Color Adjustment

-


-


$0

Optional Equipment

$12,900


$14,100


$14,056

Destination Charge

$695


$695


$695

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Total

$54,070


$59,095


$58,914



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2003 530
 












 









2003 BMW 5 Series 530i 4dr Sedan (3.0L 6cyl 5M)








Color:
Black Sapphire Metallic
Zip:
92660
 














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Options Selected

Invoice


MSRP


TMV®

5-Speed STEPTRONIC Automatic Transmission

$1,210


$1,275


$1,210

Cold Weather Package

$545


$600


$545

Comfort Seats

$1,090


$1,200


$1,090

Fold Down Rear Seats w/ Ski Bag

$430


$475


$430

Heated Steering Wheel

$135


$150


$135

Navigation System

$1,640


$1,800


$1,640

Park Distance Control (PDC)

$635


$700


$635

Power Rear Sunshade and Manual Side Window Shades

$525


$575


$525

Premium Package

$2,095


$2,300


$2,095

Premium Sound System

$1,090


$1,200


$1,090

Sport Package

$2,095


$2,300


$2,095

Xenon Headlights

$455


$500


$455

/images/archive/imn/3830586_image045.gif
Total Options

$11,945


$13,075


$11,945



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Invoice


MSRP


TMV®

Regional Base Price

$37,560


$41,100


$35,331

Color Adjustment

-


-


-$66

Optional Equipment

$11,945


$13,075


$11,945

Destination Charge

$695


$695


$695

/images/archive/imn/3830586_image053.gif
Total

$50,200


$54,870


$47,905


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Configured similarly the new 5 is about $5K more but it does include more features…
 
Almost $60K for a 530 sounds awful steep to us…It should be interesting to see how the market reacts…















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