This is what BMW is calling its technology signature car. The all-electric iX is the production version of the iNEXT concept, and starts rolling out late in 2021.
It represents the most decisive move away from the old DNA of the ultimate driving machine. This one’s about mobility. They “started by thinking about the interior” says design chief Adrian van Hooydonk. It’s meant to be relaxing. “Cozy, reduced, inspired by architecture.” So indoors we see soft clean surfaces, and minimised detail.
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