If you do your research, you'll see that we were of Tesla's future and big proponents of stock last summer when it was below 200.
Not because we're huge EV fans, but because we know how to pick the winners and losers, before everyone in our business sees the trends.
But even as strong as Tesla is ALL company have potential weaknesses.
And I'm here to call out their BIGGEST weakness from a product side.
What is it you ask?
Tesla is missing a RUGGED looking crossover/suv.
In case you haven't been paying attention products like Bronco and Hummer EV have been grabbing the buzz.
And no one can deny that the HOTTEST trend in crossovers/suv's is the BADASS, RUGGED, MACHO, OFF-Road LOOK. Not necessarily the ABILITY to be great off-road but to at least LOOK LIKE it.
A Toyota RAV4 isn't a true off-roader, but man is it selling well. It's selling because it LOOKS like it can and makes people FEEL they're unstoppable.
It's kind of like someone who loves and plays basketball that has absolutely has ZERO chance of becoming a pro. They buy a TON of Jordan's because they want to LOOK like they're pros.
I'm sure Elon and the team are working on it but right now there hasn't been a peep out of them regarding this aspirational segment.
We would love to see a whole line of them.
Dear Elon, we know you read Auto Spies (don't ask us how we know, that's proprietary) so we're hoping to hear from you soon that Tesla will be 'GETTING RUGGED' in crossovers and SUV's.
We know you can do it. We already have our CyberTruck orders in but we like SUV's too!
I will even give you a hint of what it should look like...Think if a Urus had sex with a Bronco. Equal parts of sex and utility.
Elon, YOU'RE WELCOME. @AutoSpies