The Rivian R1S has been somewhat of a sleeper model living in the shadows of the R1T pickup truck, but the electric SUV’s production version is now being unveiled starting at $70,000 and could be coming for the luxury market.
While Rivian has been distancing itself from a luxury branding and instead focusing on “adventure,” the R1S electric SUV seems to fit right in with vehicles like the Cadillac Escalade or Lincoln Navigator.
And now that Rivian has unveiled its final pricing and configurations for the first version of the R1T and R1S, the price also fits the luxury segment.
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