Nissan Motor Co. is looking to breathe new life into its full-size pickup truck by electrifying it with the help of a Detroit-based startup, people familiar with the matter told Bloomberg.

The Japanese automaker is considering buying a battery-electric powertrain from Hercules Electric Vehicles for its Titan pickup and sharing parts for the startup’s own truck in a prospective strategic partnership, said the people, who declined to be named.

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Nissan Turns To American Startup To Electrify Titan Pickup

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