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Remember back when BMW thought it would be a good idea to have a 3-Series sedan, wagon and Gran Turismo, plus a 4-Series Coupe, Cabriolet and Gran Coupe? Was 2014 that long ago?

It must be, because those are all basically the same car and BMW will now look to simplify its vehicle portfolio in order to target a higher operating margin, according to finance chief Nicolas Peter. The first order of business will be to invest big in EV technology, reports Reuters.



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BMW To Cut Back On Models To Concentrate On Profit And EVs

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