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In 1993, my dad bought our family its first PC. Little did I know that what I considered the Minesweeper machine would be a lifelong line in the sand for my father.

Brand loyalty was and is still very much a thing. It was to the point that I was worried about telling him about my first Macbook I was using at work when I was 25. We were a Microsoft family as much as we were a Chrysler family. He’d tut-tut over the quality and usability of Apple products, and in a lot of ways back in the ’90s he was right. Then came the iPod in 2001 and the iPhone in 2007.



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