Toyota is trying to distance itself from the increasingly unpopular 2020 Tokyo Olympic Games and will pull its related TV commercials in Japan.

“The Olympics is becoming an event that has not gained the public’s understanding,” a Toyota spokesperson told Japan’s Yomiuri newspaper Monday. They added that CEO Akio Toyoda and other senior executives will not attend the games’ opening ceremonies on July 23.

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Toyota Cancels All Olympic Ads After Games Sour In Public Opinion

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