The one-two punch of the pandemic and an unprecedented chip shortage have created a terrible car market right now. Unlike before, where you could walk onto a lot at any time and find over 100 cars with three other back lots with hundreds more cars, inventory is tight and dealers are greedy. The pandemic forced an industry to adapt quickly to customers wary of visiting a showroom with a potentially deadly virus going around. Ford is trying to read the room and as Car and Driver noted, wants more buyers to custom order their vehicles rather than choose from dealer stock.
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