Genesis presented its vision a sustainable future on Thursday and settled upon total electrification, just like every other automaker. Hyundai’s luxury component plans to become a “100-percent zero-emission vehicle brand by 2030” but foresees the need to wait until 2025 to transition its fleet entirely over to battery and hydrogen power.
Does it mean anything? If the automotive industry’s prior promises of automated driving and EV sales are anything to go by, probably not. However, electrification has gotten a major kick in the pants over the last few years as governments have ramped up regulator pressures and the sector has been flooded with money to help the cause. So there’s certainly a chance, just like when you play the lottery.
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