At the moment, there’s some confusion as to how BMW using design to distinguish its models. For instance, some cars get big grilles (7 Series, X7, and 4 Series) while other cars do not; next-gen 5 Series, 2 Series, and 8 Series. And yet, there seems to be any specific distinction– price, performance, or luxury — for why some cars have big grilles and others don’t. However, BMW is likely going to remedy that confusion a bit by making a clear-cut design distinction between its high-end luxury models and the rest of them.
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