If you're a real auto aficionado, what you learn quickly when you read alot of the outlets in print or online is:
Although they do a decent job presenting the facts, they're pretty dense when it comes to predicting future success of a product or have intelligent insight of how it will effect the companies or the markets.
And you'll NEVER see them make a prediction of DEMISE of ANY product no matter HOW weak it is.
Can't rock the AD boat or the free media trip gravy train.
But we like putting our necks out, ask the questions no one else will, make predictions and figure out potential market implications. To us, it's fun and makes us excited to come back every day and do what we do.
So over the last few months all you've been reading is how great the interest is in the new Ford Lightning EV Pickup.
And we think that's great for Ford and we wish them success with it.
But has ANYONE (until Auto Spies) asked a REALLY tough question???
Will the Lighting INCREASE overall Ford Truck Sales or will it HURT the overall unit sales?
In other words, say they sell 50k units in the first year (they predict more but it remains to be seen if deposits will turn into real sales) will it add 50k truck sales overall to their numbers OR will they DECREASE traditional F-150 products MORE than the new sales of the EV? Because let's face it...MOST of these companies aren't realizing that will all the praise and buzz they're trying to create with future EV potential, subliminally is telling potential buyers that the ICE truck is like a 4 year old iPhone compared to the electrics.
What say you Spies? Will overall Ford truck sales INCREASE or DECREASE once the Lightning starts selling?