Jerry James Stone, a 48-year-old chef in Sacramento, California, who teaches his 219,000 YouTube channel subscribers how to make vegan and vegetarian meals, drives a Volkswagen Beetle convertible and plans to go electric with his next car. He isn’t sure yet which model, but certain it won’t be a Tesla.
“Elon has just soiled that brand for me so much that I don't even think I would take one if I won one,” Stone says. “You have this guy who's the richest dude in the world, who has this huge megaphone, and he uses it to call somebody a pedophile who's not, or to fat-shame people, all these things that are just kind of gross.”
Emma Sirr, a 28-year-old worker in cloud computing who lives in Bozeman, Montana, gets around with her partner and their two dogs in a 2004 Nissan Frontier. They've been researching EVs for about three years and until recently considered Teslas the only viable option, given their range and the charging infrastructure the company has built in their area. But they refused to buy one because of Musk, their main gripes being his politics, staff turnover at the company and its cavalier approach to autonomous-driving technology.
The trends have shown up in one consumer survey and market research report after another: Tesla commands high brand awareness, consideration and loyalty, and customers are mostly delighted by its cars. Musk’s antics, on the other hand? They could do without.
So it seems the media is trying to go after Musk ever since his tweet saying he will/has voted Republican.
Do you think his public persona will hurt sales? Or will it just bring in new and diferent customers?
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