Apple’s new version of CarPlay is designed to take over every screen on the dashboard, replacing user interfaces and controls while gaining access to crucial vehicle and driver data. It’s likely to launch a turf war with automakers reluctant to give up such valuable real estate.
Where drivers view extending iPhone functions into the dashboard as a matter of convenience, automakers and tech companies see a big dollar battleground. McKinsey & Co. estimates vehicle data will be worth up to $400 billion annually by 2030. Fortune Business Insights predicts the global connected-car market will grow from nearly $60 billion in 2021 to more than $190 billion in 2028.
As cars have become more connected, automakers envision vehicle data as an essential and profitable component of their future business plans. They want to sell services such as pay-per-mile insurance and route-based offers from retailers.
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