Ford says its dealers must invest $1.2 million and follow tight restrictions on sales if they hope to sell EVs past 2023, as reported by Automotive News.
Dealerships have until October 31 to opt into either of two new certification tiers, both requiring varied investment levels for both staff training and EV chargers.
The move will force Ford’s EV dealerships to sell vehicles at non-negotiable prices, with lower-tier dealers not being allowed to keep some upgrade EVs in their inventory.
The news comes as the brand is changing its retail model in hopes of competing with direct-sales startups such as Tesla, Lucid Motors, Rivian and more.
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