If you're sick of those sappy yet iconic Lexus holiday ads with the big red bows, here's a good-natured parody from rival BMW of America that takes the trope in an unexpected direction.
Goodby Silverstein & Partners and RSA director Jonny Mass created a spoof set at a family gathering. Pop-Pop's plenty stoked to see the whole gang together again. But his seasonal joy shifts into overdrive thanks to the random trajectory of a dislodged house decoration:
We're not sure it does any damage to Lexus seeing a new car as a gift with a bow is a dream for many.
But it IS a creative and funny spin. And we think comedy works when it's good. And this is funny. In a Griswald kind of way.
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