People who buy Ford's F-150 Lightning electric pickup use it very differently from seasoned pickup owners. According to a Ford study, new Lightning owners use the truck's bed more often than traditional pickup owners, an unexpected finding.
Americans love their pickup trucks, which is obvious because this type of vehicle ranks among the most sold nationwide. There are preconceptions about what a pickup truck is good for, but it suffices to say that more and more people use it as an all-purpose family vehicle instead of a no-frills work truck. This became obvious to Ford after they did a study among the F-150 Lightning and ICE owners. And considering that Ford has been in the pickup truck market longer than most of us, they know a thing or two about trucks.
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