Cars are now regarded as the same as “white goods” and consumers' brand loyalty in the UK is at its lowest ever point, a panel of the industry’s used car chiefs has said.
Speaking during Autocar Business’s Live webinar, Heycar CEO Karen Hilton said cars are being purchased because customers “need one” and are being mentally grouped into the same bracket as dishwashers and fridges. 

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Study Reveals That The Majority Of Brits Now View Cars As Appliances - Something You Need But Not Want

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