Dashing back from a not-so-sunny California this week, where I saw the stunning Mercedes Vision One-Eleven concept unveiled, my next stop was the bizarrely much sunnier Hatfield, just off the A1.
Having had Mercedes try its hardest to reinforce that it was one of the world’s leading luxury brands – referencing Chanel, Hermès and Louis Vuitton in the process – arriving at the opening of the new H.R. Owen Bentley showroom was a proud reminder that when it comes to luxury cars, British brands do it best.
You’ll read more about the new Mercedes models I drove in the US in the coming weeks, but spending time in them highlighted how far the German brand has fallen behind the likes of Bentley. The new S-Class, for example, leads on tech, but it’s lost out on luxury. And one very senior Mercedes executive even admitted that the previous generation – with its delightfully posh switchgear – felt more upmarket than the current car.
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