Modern Solid, Sensuous Sportiness and the like – vague terms cooked up in the great marketing microwave in a bid to draw a clean link between every product in a brand’s line-up. And now there’s Opposites United – not an ill-conceived dating app but Kia’s vision of a range of cars taking inspiration “from the contrasts found in nature and humanity”.
Unroll those eyes, though, because upon dissection, this name proves a refreshingly succinct summary of the contrasts between severe and soft and curvesome and clean-cut that have won the latest crop of Kias such high praise from consumers and critics alike.
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