Time and again, the Japanese automaker has proven that it knows how to turn a lackluster performance on its heels. So, after not-so-great sales in the United States last year because of the known issues (supplies, chips, chain disruptions, etc.), they basically showered the American market with small and big novelties. And there was something for everyone, from the Corolla Nightshade family to the new Prius (including the 220-hp Prime PHEV) or from the Corolla Cross Hybrid to the first-ever 2024 Grand Highlander family-oriented three-row CUV.
Of course, it's hard enough to top the release of the 2024 Tacoma mid-size pickup truck superstar, so Toyota just threw out the only teaser it knew it would take the spotlight: a clear announcement that the iconic Land Cruiser nameplate is coming back after a short and unwelcomed hiatus. And when it's not doing the work through its namesake brand, no worries, the divisions are coming to aid. Just look at Lexus and its double ensemble of 2024 TX and GX or at Toyota Gazoo Racing, which is upping the ante with three new special editions! That's how you regain your composure, and in a big way.
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