Toyota GR will play a critical role in reinvigorating perceptions of long-standing models such as the Prius and Corolla, chairman Akio Toyoda has told Autocar.
Talking about the power of motorsport for driving desirability and pushing profit margins, he highlighted the Prius 24h Le Mans Centennial GR Edition, a special edition, racing-inspired Prius that paid homage to the hybrid technology that helped it win five races between 2018 and 2022 that was displayed at the race.
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