Tesla Inc.’s script for popularizing electric vehicles — ramp up production, leverage economies of scale to lower costs and make automobiles affordable enough for a mass market — reads a lot like the one Ford Motor Co. first drew up over a century ago.
Following this game plan has paid dividends lately for Tesla. The stock has more than doubled this year, even as the carmaker has slashed prices. For Ford, taking a page out of this playbook just wiped away about $3.6 billion in market value in one day.
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