Car makers must embrace a global trend towards minimalism, exploring opportunities to use fewer, less complex and lighter materials to create more striking vehicles.
That’s the view of Renault design chief Gilles Vidal, who highlighted a shift towards designing for essential use while unveiling the Rafale SUV recently.
“It’s time for an era of less bling, I believe,” he said. “The challenge for designers will be shaping a brand that is strong and impressive but so much simpler than today. We still want to be making striking cars, but with a more minimalistic, essential design.”
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