Ford announced that it restarted F-150 Lightning production at its Rouge Electric Vehicle Center following a six-week shutdown. The factory underwent upgrades allowing Ford to triple the production capacity to 150,000 units per year. The Dearborn carmaker predicts the 2023 production will reach 70,000 units, despite delivering less than 9,000 units in the first half of the year.
Ford made bold predictions about its capacity to compete and even overtake Tesla in EV production or, at least, US sales. The Blue Oval announced last year that it would reach a production capacity of 600,000 EVs by the end of 2023 and reiterated this goal in April during the first-quarter earnings call. Obviously, things aren't going according to plan because the second-quarter numbers looked underwhelming. Ford also pushed the 600,000-unit goal until the end of 2024.
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