Toyota has unveiled the 2024 Land Cruiser, and you’re probably wondering how it stacks up to the Ford Bronco and Jeep Wrangler. The simple answer is they’re targeting different buyers, although there is some overlap due to their off-road focus.
With that disclaimer out of the way, let’s look at some numbers starting with pricing. Toyota wasn’t ready to delve into specifics, but said the Land Cruiser will start in the “mid-$50,000 range” so we’re looking at around $55,000.
That’s far more expensive than the 2024 Jeep Wrangler, which starts at $35,895 in four-door guise. However, the price tag quickly climbs as the Wrangler Sahara begins at $48,420 while the four-door Wrangler X will set you back $59,490. Customers can also opt for a plug-in hybrid variant, which begins at $49,995 and will be more eco-friendly that the hybrid Land Cruiser.
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