BYD is to react to early customer feedback from Europe, including the UK, and drop the controversial ‘Build Your Dreams’ slogan from across the rear of many of its models.
The Chinese manufacturer, which entered the UK market in March with the Atto 3 and is about to add both the Dolphin and Seal, is said to have made the decision after customers in several of its latest markets objected to the lengthy badging across the rear of the vehicles. Some parties have suggested that the aspirational message highlights BYD’s Chinese origins.
Tim Bryant, BYD’s European Customer Experience Manager, revealed that the badging on the soon-to-be-introduced Seal will be simpler and cleaner, as a direct result of customer feedback. “I’m pleased to say that we’ve listened to customer feedback and thanks to our rapid supply chains, Seal models for Europe will have discrete badging,” he said.
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