The Spies were right-WSJ reports 7-series early refresh official
Sales off 23% and declining
email: Robert.wolf@era.com
From the Wall Street Journal-Thursday, October 30, 2003-Personal Journal section (page D5)
Highlights from the article:
September sales down 23%!
Purists dislike styling.
BMW is working on a revamped version tenatively slated for launch in the second half of next year.
The modifications will be EXACTLY as the Spies have been reporting for over a year.
The early re-design is a sign that BMW went too far with the 7.
Worse, some U.S. dealers have had to resort to discounts to sell the car, a tactic more familiar to down-and-dirty Chevys and Chryslers than a luxury make like BMW.
Auto Spies perspective: We're licking our chops!!!! Watch for the cheap leases soon, as BMW tries to dump the rest of these as we get closer to the refresh. We'll take one! Auto Spies recommendation to BMW: Admit it, fix it, get on with it. You made a mistake, plain and simple. Learn from it!
By the way, for those who doubted us, you're invited to a nice dinner of...
|
|