Rumors about Apple's intention to build a car surfaced in 2014, and given Apple's secretive culture, we still don't know if we'll see a car with the Apple logo on it. The project has started, ended, and rebooted, teams have been created and disbanded, patents filed and forgotten. Nine years later, rumors and educated guesses are all we have about the hypothetical iCar project.
The automotive industry has been considered a walled garden, impossible to access from the outside. Few new carmakers have managed to enter the market, and even fewer have survived. If anything, existing carmakers have partnered and cannibalized, essentially consolidating the myth of this impenetrable fortress. Things are changing fast, though, with more contenders starting to produce automobiles in the past decade than in the 100 years that preceded them.
Read Article