BMW made everyone jump out of their seats when the new M3 (G80) and the M4 (G82) debuted with the enlarged vertical grille that fans nicknamed "the beaver-teeth grille." Then, the all-electric iX came forward with the "angry beaver" look. But things changed. Nowadays, people have different opinions. Fortunately, you can share them directly with BMW.
There has been a lot of talk about BMW's design strategy. Its latest controversial model is the brand-new 7 Series, which debuted an oversized grille that almost looks out of place. However, spec the M body style, tick the Extended Shadowline option, and the result is an "affordable" Rolls-Royce Phantom. It looks massive on the road and offers a wafting driving experience. It even starts to look pretty menacing from some angles.
The all-electric i7, although unconventional, is a much more appealing vehicle than Mercedes-Benz's EQS blob-like body shape. The Bavarians are onto something, and they trust the process.
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