Chip maker Qualcomm brought its own concept car to the 2023 Munich motor show to demonstrate the latest in-car infotainment tricks made possible by its Snapdragon ‘system on chip’ platform.
The US company, better known for its smartphone chips, has built a formidable list of automotive clients for the Snapdragon Digital Chassis architecture that is helping a still somewhat analogue industry pivot to digital.
A measure of Qualcomm’s importance is evident in the number of car makers willing to publicly acknowledge their partnership, which is not usually the case with suppliers.
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