An intriguing study has found that it’s difficult to keep EV owners exclusively committed to electric vehicles. Indeed, with the exception of Tesla owners, almost half of EV-owning households will purchase an internal combustion vehicle next.
A study from S&P Global Mobility reveals that the fuel type loyalty rate for mainstream brand EV households was sitting at 52.1% through July this year. While some may consider that sobering news, the study notes that its data doesn’t mean that roughly half of EVs are going to be replaced by a combustion vehicle. Instead, a household’s next purchase could be a replacement for a different vehicle they already have.
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