Maserati’s two-pronged march upmarket and towards full electrification will come to fruition in 2025 with the launch of an all-new interpretation of the legendary Quattroporte saloon, which will be the brand’s first ever EV-only model.
Speaking exclusively to Auto Express at the opening of the brand’s latest dealership in Hatfield, Hertfordshire, Bernard Loire, Maserati Chief Commercial Officer, said, “You’ll see the first electric-only Maserati in 2025 with a new Quattroporte. You will see that it’s a real Maserati and a real Quattroporte.”
As was evident from the brand now being sold alongside Lamborghini, Bentley and Ferrari at the new HR Owen site, Maserati is on a push to be parent company Stellantis’s luxury brand. As Loire explained: “Maserati is not aiming to be a volume brand. It's aiming to provide exceptional cars with a very high level of quality and also making profit for the company, which has not always been the case.
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