While Volkswagen once dominated the Chinese automotive industry, it has been struggling in the market lately. EV manufacturers like Tesla and Xpeng are beating it in the EV space, Chinese automakers in general are becoming more and more powerful in their home market.
In response, Volkswagen Group CEO Oliver Blume said that design was one of his top priorities for the company last month. Aesthetics, among other qualities, will help all VW brands stem losses in China and entice more EV buyers, which is good news for German designers who want a little more freedom.
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