Toyota's iconic "Crown" nameplate has been around for more than 70 years, but it's never been worn by an SUV until now. The 2025 Toyota Crown Signia marks a first, then, and it's coming to the United States to sit alongside its sedan sibling. Like the standard Crown (and the new Camry), the Crown Signia will be sold exclusively as a hybrid.
Ironically, the Crown Signia looks more like Toyota's new Prius than the sedan that shares its name, thanks to its squinty wraparound headlights and body-colored grille. The latter is something Toyota is implementing on many of its new models, including several Lexus vehicles. While the front end is very Prius-like, the rest is simple, understated, and mostly handsome—if a bit generic—with smooth lines and a simple horizontal LED light bar. However, distinguishing the Crown Signia from its sedan counterpart is probably wise, considering the public's polarizing response about the existing model's funky, often two-tone looks.
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