Buying a new car can be a complicated and time-consuming process. After spending hours researching the perfect model and trim of your new car, the next step - visiting a dealership and negotiating for the best deal - can seem daunting, especially if you have little or no experience with approaching car dealerships.
One part of the purchase journey that leaves many prospective buyers stumped is dealer markups: car dealerships are allowed to charge customers above MSRP (manufacturer's suggested retail price) depending on factors such as so-called market adjustments (a combination of high demand and low inventory for a specific model, which leads to inflated prices).
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