Hyundai's partnership with Amazon seeks to help the South Korean automaker sell more cars. Once the news broke, some started expressing worries about the e-commerce giant putting dealerships out of business. But that's not the case. Here's what this agreement is all about.
Tesla proved to everybody that you don't need middlemen to sell cars. All-electric startups like Rivian or Lucid followed suit. The direct sales model became important quickly. As Tesla rose to become the world's most valuable auto manufacturer, other brands noticed that a simple buying process that mostly happened online was something more and more customers preferred.
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