Uber was at the time of its arrival into this world the biggest invention since toilet paper. Although for all intents and purposes it was not the first company to try its luck in the then-still-new ride-hailing business, it definitely was the one that put this concept on the map, made it globally famous, and caused tons of problems for traditional taxi companies.
As its popularity grew and Uber's bank accounts started filling with money, the company decided to be a technological trendsetter, and it was among the first to jump on the autonomous vehicle bandwagon.
In doing so Uber proved it is a business that doesn't shy away from trying out new ideas. So we were not all that surprised when hearing about the company quickly saying yes to South Korean carmaker Kia's proposal at CES 2024.
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