Tesla's overnight price cuts in Europe have sent shockwaves through the automotive industry. With reductions between 4% and 9% depending on the model and trim, Tesla is making a bold move to boost sales in a market where demand has been somewhat lackluster.
Interestingly, these price cuts come at a time when the Tesla factory in Germany is temporarily closed due to a lack of demand. The company claims that the closure is for upgrades, but it's hard to ignore the fact that this coincides with the price reductions. This move could be seen as an attempt to create a buzz around the brand and entice potential buyers with more affordable options.
It remains to be seen how the European market will react to these price cuts and whether they will be enough to reignite demand for Tesla vehicles. One thing is for sure: the automotive industry is watching closely to see what happens next in this high-stakes game of electric chess.
Hat tip to our Agent in Stockholm, Anton Wahlman.