Trying to stay ahead or even just keep pace with the latest advances in car tech is a tough task for every automaker, but perhaps especially for legacy German luxury brands. Mercedes-Benz, BMW, and Audi were the de-facto, global standard of premium motoring for decades until a raft of new players came on the scene and started stealing market share away from them across the globe. They're each trying to find unique ways to stand out, and Mercedes' solution is perhaps one of the most creative: it wants its cars to be nice to have a chat with.
No, really. An interview with Merc's Chief Software Officer Magnus Östberg published by Top Gear leads with some surprising feedback that the automaker is taking away from its customers in Asia, which is apparently directing its development trajectory.
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