Mazda is discreetly reinventing itself. The process started with the midsize CX-60, the crossover SUV with a six-cylinder in the front and a rear-wheel-drive drive bias. Many think the two-row vehicle previewed the BMW-ification of the Japanese brand, and they aren't necessarily wrong. However, that's not a bad thing at all. It shows growth and business acumen. Now, it appears that Mazda is getting ready to pull a page out of Tesla's playbook, too!
The CX-60 and the incoming CX-80 in Europe, plus the CX-70 and the CX-90 in North America, show that Mazda perfectly understood what was happening in the premium-luxury car segment. Prices went across the board with established German manufacturers, which left enough room for a premium brand like Mazda to make a soft push in the entry-level luxury segment.
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