Ex-Jaguar and Land Rover designer Massimo Frascella has been announced as the new head of design for Audi, replacing Marc Lichte, who has held the role for 10 years.
Frascella’s appointment at Audi comes just a month after his departure from JLR, where he had led the styling of several core model lines, including the Land Rover Discovery, Defender and Range Rover.
Prior to his arrival in Gaydon in 2011, the Italian had worked at Kia and Ford.
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