BYD will gauge European public appetite for its new ultra-luxurious Land Rover Defender rival at the Geneva motor show later this month.
The Chinese company last year revealed the U8 4x4 as the spearhead of its new Yangwang luxury brand, envisioned as a rival to the likes of Audi, Mercedes-Benz and BMW. It was shown alongside the U9, a Rimac Nevera-style electric supercar.
BYD had given no explicit indication that it planned to take the Yangwang brand to Europe, but has now confirmed it will be "teasing public reaction" for the U8 at the Geneva show, where it is one of just five mainstream car brands exhibiting this year.
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