Plan A isn’t working, so it’s time for Plan B. Three major legacy automakers are considering a creative approach to staying in the game amid fierce competition from Tesla and Chinese rivals – all in an effort to make cheap EVs, and a whole lot of them.
Volkswagen, Renault, and Stellantis are weighing possibly joining together to make cheaper electric vehicles – fearing it’s their only option. The urgency is growing as European automakers are being far outdistanced by BYD and Tesla. “A business-as-usual approach is a losing option,” reports Bloomberg. Hmm, didn’t anyone get the memo sooner?
Carlos Tavares, CEO of Stellantis told Automotive News Europe that there is a “perfect recognition that in the future, the companies which are not fit to face the Chinese competition will put themselves in trouble.”
Ideas on the table range from “pooling development resources to bundling businesses across European borders to better compete in the once-in-a-generation shift.” Whatever happens, it will happen soon, within months, the report said.
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