The results of the KPA Dealership Trust Survey are in, and boy, they are interesting! We conducted this survey with the help of The Harris Poll to understand consumers’ opinions about the trustworthiness of car dealers and their feelings about the buying/leasing process.
We asked 2,000 people about their opinions and experiences purchasing a car. What really stood out was an interesting gap between perception and reality in the car buying experience. Let’s explore why this gap matters and the implications it has for dealerships.
Here’s what Americans said…
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