After witnessing a 10% decline in F-Series sales from 170,377 units in the first quarter of 2023 to 152,943 trucks this year, Ford is keen to clear out-of-date models from showrooms. As a result, the company has reinstated a controversial sales incentive scheme that dealers had previously believed was discontinued.
The Detroit company has initiated what the industry terms as “stair-step incentives” to stimulate sales. This approach involves offering dealers a bonus for each 2023 model year F-150 trucks they sell once they reach a specified target. Furthermore, the payout per vehicle increases if the dealership surpasses 120 percent of its sales goal.
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