Ford Bronco sales fell 26 percent moving just 24,066 units during Q1 2024, keeping The Blue Oval’s rugged pony in last place behind its two competitors.
The Jeep Wrangler took back the lead with though sales were nearly flat with 38,308 deliveries, up a spot from the previous quarter. The Toyota 4Runner slipped back to the middle in spite of a 60 percent jump to 33,823 units, but was still ahead of the Bronco by nearly 10K deliveries.
Sales Numbers - Midsize Off-Road SUVs - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|
| JEEP WRANGLER | +0.89% | 38,308 | 37,971 | 40% | 41% |
| TOYOTA 4RUNNER | +60.18% | 33,823 | 21,116 | 35% | 23% |
| FORD BRONCO | -25.79% | 24,066 | 32,430 | 25% | 35% |
| TOTAL | +5.11% | 96,197 | 91,517 | |
|---|
Why do you think Bronco sales are heading so far south and what must Ford do to change it?
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