The backgrounds of famous auto company logos are as rich and diverse as the automobiles themselves. The iconic three-pointed star of Mercedes-Benz, for example, symbolizes the brand's ambition to dominate land, sea, and air transportation. This emblem was designed by Gottlieb Daimler, one of the founders of DMG, who envisioned the star shining over his factory like a beacon.
Another notable logo is the jumping horse of Ferrari, which originated from a suggestion by Countess Paolina to Enzo Ferrari, inspired by an Italian World War I flying ace. The horse became a symbol of speed and elegance, embodying the spirit of Ferrari's racing heritage.
Similarly, the Audi logo, consisting of four interlocking rings, represents the merger of four companies – Audi, DKW, Horch, and Wanderer – to form the Auto Union. This union was a significant milestone in the history of automobiles, and the logo has remained a symbol of unity and progress.
Subaru, on the other hand, takes its name and logo from the Pleiades star cluster. The six stars in the logo represent the five companies that merged to form Fuji Heavy Industries, the parent company of Subaru, and the large sixth star represents the "new" company.
These stories illustrate how the logos of car manufacturers are not merely symbols, but pieces of history that reflect the vision, ambition, and heritage of the companies they represent.
Here are some of the stories behind them....
