Markups happen all the time, and there’s an uncomfortable truth behind it: some people with more money than sense (or at least a bad case of FOMO) are willing to pay the inflated price. On the other hand, dealers sometimes can’t sell the cars they so confidently marked up.
This seems to be the case for one Pennsylvania dealer who recently slashed a Toyota GR Corolla MORIZO markup from a whopping $25,000 to just $10,000.
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